At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech, Adobe was announcing its latest m...
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Showing posts with label adobe. Show all posts
Showing posts with label adobe. Show all posts
Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
4:50 PM
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adobe,
crm,
customer experience management,
integrated marketing management,
marketing automation,
neolane,
Web content management
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Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focuse...
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