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Showing posts with label collaborative filtering. Show all posts

Showing posts with label collaborative filtering. Show all posts

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Wildan 1:38 PM Add Comment campaign management, collaborative filtering, content selection, marketing automation, predictive analytics, predictive models, recommendation engines Edit

Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The point was the difference bet...

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