Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts Wildan 11:49 AM Add Comment data cleansing, data enhancement, data quality, marketing database, sales enablement Edit My look last week at True Influence’s InsightBASE, a relatively new-fangled approach to intent data, was karmically balanced by a conversati... Read More
Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales Wildan 3:11 PM Add Comment data enhancement, interestbase, marketing automation, mintigo, predictive modeling, prospect database, semantic analytics, sentiment analysis, social marketing automation, web data analysis Edit Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting... Read More