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Operational Systems Should Be Designed with Testing in Mind

A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems. There is no smal...

Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their p...

I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing...

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting softwa...