As you know from previous blog posts, I’ve been borderline obsessed recently with systems that automatically create multi-step campaign fl...
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Showing posts with label omni-channel marketing. Show all posts
Showing posts with label omni-channel marketing. Show all posts
Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
5:31 PM
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ad tech,
adobe,
customer data integration,
customer experience management,
marketing systems,
marketing technology,
martech,
omni-channel marketing
Edit
At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech, Adobe was announcing its latest m...
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BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
10:49 AM
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blueconic,
customer-driven marketing,
marketing automation,
marketing maturity model,
omni-channel marketing,
user-driven marketing
Edit
I’m as fond of hearing my voice as most consultants, which is very fond indeed. But the best part of my recent presentation with BlueConic ...
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NextPrinciples Offers Integrated Social Marketing Automation
12:48 PM
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marketing automation,
nextprinciples,
omni-channel marketing,
social listening,
social media marketing
Edit
Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social. Pio...
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