But a few other names came up too. (I’ve excluded some specialists in particular fields such as customer service or health care.):
Kaiser Associates
Reset Group (New Zealand)
Resource Services Inc.
Best Practices LLC
MarketingSherpa
MarketingProfs
Cornerstone (banking)
Some of these simply do Web surveys. I wouldn’t trust those without closely examining the technique because it’s too easy for people to give inaccurate replies. Others do more traditional in-depth studies. The studies may be within a single organization, among firms in a single industry, or across industries.
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