Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with thei...

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. The new version includes a...

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New Marketing Automation Options for Small Business in the VEST Report

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time e...

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B2B Marketing Automation Vendor Strategies: What's Worked and What's Next

I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six were cle...

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Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the pas...

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visit...

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favor...

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being i...

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