As William Shakespeare never wrote, some systems are born with data, some achieve data, and some have data thrust upon them. What the Bard ...
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Showing posts with label marketing software. Show all posts
Showing posts with label marketing software. Show all posts
LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
12:51 PM
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content creation,
content marketing,
crm integration,
leadliaison,
marketing automation,
marketing software
Edit
You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be...
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Marketo Conference: Small Changes, Big Picture
11:58 AM
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customer data platforms,
marketing automation,
marketing automation industry,
marketing cloud,
marketing platforms,
marketing software,
marketing suites,
marketo
Edit
Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting ...
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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over th...
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Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
7:53 AM
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bluekai,
customer data integration,
customer data platforms,
customer management systems,
marketing cloud,
marketing data,
marketing database management,
marketing software,
oracle
Edit
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one ...
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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
1:32 PM
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b2b marketing automtion industry overview,
demand generation,
lead management software,
marketing automation 2014 industry forecast,
marketing software
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The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raa...
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Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
1:51 PM
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freemium,
marketing automation,
marketing software,
small business marketing software
Edit
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius ...
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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
5:06 PM
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b2b marketing automation,
demand generation systems,
lead generation systems,
marketing automation industry size,
marketing automation vendor rankings,
marketing software,
raab report,
VEST report
Edit
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favor...
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Aginity Puts a Customer Data Platform on an Analytical Appliance
12:35 PM
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cdp,
customer database,
customer data,
customer data platform,
marketing data management,
marketing software
Edit
When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I ...
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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
1:07 PM
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bislr,
marketing automation trends,
marketing operating system,
marketing platforms,
marketing software,
marketing technology
Edit
There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation sy...
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Marketing Automation's Unhappy Users: Trouble in Paradise?
6:40 AM
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demand generation systems,
marketing automation adoption,
marketing automation benefits,
marketing automation systems,
marketing automation user satisfaction,
marketing cloud,
marketing software
Edit
As I mentioned in last week's post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented ...
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Still More on Assessing Demand Generation Systems
9:59 AM
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demand generation,
marketing automation,
marketing software,
software selection
Edit
I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at ...
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How to Report on Ease of Use?
9:15 AM
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demand generation,
marketing automation,
marketing software,
software selection
Edit
Yesterday’s post on classifying demand generation systems prompted some strong reactions. The basic issue is how to treat ease of use when d...
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More Blathering About Demand Generation Software
10:13 AM
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demand generation,
lead management,
marketing automation,
marketing software
Edit
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale ...
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