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Showing posts with label marketing suites. Show all posts

Showing posts with label marketing suites. Show all posts

Customer Data Platforms Revisited: The Future of Marketing Data

Wildan 2:05 PM Add Comment customer data integration, customer data management, customer data platform, integrated marketing systems, marketing automation, marketing database, marketing suites, marketing systems, master data management Edit

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a mul...

Marketo Conference: Small Changes, Big Picture

Wildan 11:58 AM Add Comment customer data platforms, marketing automation, marketing automation industry, marketing cloud, marketing platforms, marketing software, marketing suites, marketo Edit

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting ...

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Wildan 1:54 PM Add Comment marketing automation industry, marketing software, marketing suites, vocus Edit

Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over th...

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