How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-chan...
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Showing posts with label customer data management. Show all posts
Showing posts with label customer data management. Show all posts
Ensighten Transforms Web Tags into Rich Customer Data
2:39 PM
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customer data management,
customer data platforms,
ensighten,
marketing database,
tag management
Edit
Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise o...
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Customer Data Platforms Revisited: The Future of Marketing Data
2:05 PM
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customer data integration,
customer data management,
customer data platform,
integrated marketing systems,
marketing automation,
marketing database,
marketing suites,
marketing systems,
master data management
Edit
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a mul...
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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
11:47 AM
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customer data integration,
customer data management,
customer data platforms,
marketing database
Edit
The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle . Bot...
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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
8:12 AM
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customer data management,
marketing analytics,
marketing measurement,
social media listening,
trend analysis
Edit
I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. The gene...
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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
8:35 AM
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app exchange,
customer data management,
dreamforce,
exacttarget,
marketing automation,
marketing software trends,
pardot,
predictive modeling,
salesforce.com
Edit
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for gee...
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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
5:57 PM
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big data,
customer data management,
customer data platforms,
customer data warehouse,
customer information,
data quality,
dmp,
enterprise marketing management,
marketing database
Edit
My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back a...
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