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Home » big data
Showing posts with label big data. Show all posts
Showing posts with label big data. Show all posts

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Wildan 9:57 AM 1 Comment big data, intent data, marketing data Edit
Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers ...
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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Wildan 5:57 PM Add Comment big data, customer data management, customer data platforms, customer data warehouse, customer information, data quality, dmp, enterprise marketing management, marketing database Edit
My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back a...
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