Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers ...
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Showing posts with label marketing data. Show all posts
Showing posts with label marketing data. Show all posts
Bombora Feeds B2B Data to Everyone
Wildan
12:52 PM
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adtech,
b2b marketing,
customer data,
data compilers,
madtech,
marketing data,
martech,
predictive analytics
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One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from th...
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Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
Wildan
7:53 AM
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bluekai,
customer data integration,
customer data platforms,
customer management systems,
marketing cloud,
marketing data,
marketing database management,
marketing software,
oracle
Edit
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one ...
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