How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-chan...
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Showing posts with label customer data platforms. Show all posts
Showing posts with label customer data platforms. Show all posts
Ensighten Transforms Web Tags into Rich Customer Data
2:39 PM
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customer data management,
customer data platforms,
ensighten,
marketing database,
tag management
Edit
Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise o...
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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
3:16 PM
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customer data platforms,
customer profiles,
data integration,
omnichannel. marketing automation,
personalization,
predictive marketing
Edit
I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer pro...
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Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
9:26 AM
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customer data platforms,
customer management systems,
marketing foundations analysis tool,
marketing system architecture,
marketing technology,
sap
Edit
Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. The much-...
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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
11:47 AM
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customer data integration,
customer data management,
customer data platforms,
marketing database
Edit
The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle . Bot...
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Marketo Conference: Small Changes, Big Picture
11:58 AM
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customer data platforms,
marketing automation,
marketing automation industry,
marketing cloud,
marketing platforms,
marketing software,
marketing suites,
marketo
Edit
Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting ...
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IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
1:11 PM
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customer data platforms,
customer databases,
data management platforms,
ignitionone,
integrated marketing systems,
knotice,
marketing automation,
marketing service providers,
marketing technology acquisitions
Edit
Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice . Both ve...
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Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
7:53 AM
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bluekai,
customer data integration,
customer data platforms,
customer management systems,
marketing cloud,
marketing data,
marketing database management,
marketing software,
oracle
Edit
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one ...
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idio Does Sophisticated Content Recommendation
12:54 PM
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cdp,
content recommendations,
content selections,
customer data platforms,
customer experience management,
customer relationship management,
marketing automation,
predictive modeling
Edit
Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may ...
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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
5:57 PM
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big data,
customer data management,
customer data platforms,
customer data warehouse,
customer information,
data quality,
dmp,
enterprise marketing management,
marketing database
Edit
My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back a...
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NICE Buys Causata to Extend Its Customer Experience Management Position
1:13 PM
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causata,
contact center systems,
crm,
customer data platforms,
customer experience management,
customer management,
marketing automation,
nice systems,
omnichannel marketing
Edit
So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on...
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