If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data ven...
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Showing posts with label data integration. Show all posts
Showing posts with label data integration. Show all posts
Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
3:16 PM
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customer data platforms,
customer profiles,
data integration,
omnichannel. marketing automation,
personalization,
predictive marketing
Edit
I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer pro...
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eglue Links Data to Improve Customer Interactions
Let me tell you a story. For years, United Parcel Service refused to invest in the tracking systems and other technologies that made Federal...
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Low Cost CDI from Infosolve, Pentaho and StrikeIron
As I’ve mentioned in a couple of previous posts, QlikView doesn’t have the built-in matching functions needed for customer data integration...
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Accenture Paper Offers Simplified CRM Planning Approach
10:41 AM
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crm,
customer relationship management,
data integration,
marketing software,
software selection,
vendor evaluation
Edit
As I’ve pointed out many times before, consultants love their 2x2 matrices. Our friends at Accenture have once again illustrated the point...
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Beware Distributed Analytics (You Read It Here First)
9:45 AM
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analysis systems,
business intelligence,
customer experience management,
data integration,
web analytics
Edit
What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a cen...
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Channel-Specific Analytics Are Doomed: Doomed, I Tell You
Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? I felt that way this morn...
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