photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt p...
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Showing posts with label mobile marketing. Show all posts
Showing posts with label mobile marketing. Show all posts
Unica Strategy Stays the Course
8:00 PM
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hosted software,
marketing automation,
marketing software,
mobile marketing,
unica
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I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors....
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AOL Enters Mobile Advertising with Third Screen Acquisition
More news from the mobile marketing front: AOL yesterday announced it had acquired Third Screen Media , which will operate as part of its A...
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Enough About LTV: Let's Talk Mobile
8:33 AM
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behavioral targeting,
customer experience management,
lifetime value,
mobile marketing
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One final thought on last week’s string regarding LTV vs. product-based metrics. The precise relationship between LTV and conventional mea...
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Channel-Specific Analytics Are Doomed: Doomed, I Tell You
Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? I felt that way this morn...
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