If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data ven...
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Showing posts with label marketing data management. Show all posts
Showing posts with label marketing data management. Show all posts
BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
10:52 AM
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blueconic,
cross-channel marketing,
customer data platform,
integrated marketing,
interaction management,
marketing automation,
marketing data management,
real time decision management
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This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The del...
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Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
3:13 PM
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ad tech,
attribution vendors,
behavioral targeting,
marketing data management,
marketing technology,
technology acquisitions
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On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry . Since then, Acxiom purch...
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Aginity Puts a Customer Data Platform on an Analytical Appliance
12:35 PM
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cdp,
customer database,
customer data,
customer data platform,
marketing data management,
marketing software
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When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I ...
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