The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop . ...
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Showing posts with label enterprise marketing management. Show all posts
Showing posts with label enterprise marketing management. Show all posts
Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
10:01 AM
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b2c marketing automation,
campaign management software,
enterprise marketing management,
marketing operations,
marketing resource management,
teradata
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Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe...
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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
5:57 PM
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big data,
customer data management,
customer data platforms,
customer data warehouse,
customer information,
data quality,
dmp,
enterprise marketing management,
marketing database
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My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back a...
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