Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers? Wildan 11:11 AM Add Comment b2c marketing technology, campaign management, marketing automation, martech, teradata Edit Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I ... Read More
A Tale of Two Sittings: Best of Times with HubSpot and Teradata Wildan 10:46 AM Add Comment adtech, hubspot, inbound marketing, madtech, marketing automation, marketing clouds, martech, teradata Edit Yes, that title is a pun on Dickens’ Tale of Two Cities . Just be glad I don’t review housewares, or this could be about rating knives an... Read More
Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers Wildan 10:01 AM Add Comment b2c marketing automation, campaign management software, enterprise marketing management, marketing operations, marketing resource management, teradata Edit Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe... Read More