IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit Wildan 8:28 AM Add Comment enterprise marketing management, ibm, marketing automation, marketing technology acquisitions, silverpop Edit The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop . ... Read More
IgnitionOne Buys Knotice, Prompting Many Deep Thoughts Wildan 1:11 PM Add Comment customer data platforms, customer databases, data management platforms, ignitionone, integrated marketing systems, knotice, marketing automation, marketing service providers, marketing technology acquisitions Edit Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice . Both ve... Read More