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True Influence InsightBASE Simplifies Use of B2B Intent Data

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of i...

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a ...

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surpri...

EverString announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive mark...

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from th...

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components....

Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in chi...