I received my custom-printed “LTV RULES!” t-shirts yesterday. Naturally, you buy these over the Internet. The customer experience was pai...
Read More
Showing posts with label brand experience. Show all posts
Showing posts with label brand experience. Show all posts
BAI Banking Strategies Article Shows Importance of Managing Complexity
Last Thursday’s post on ad hoc analytical systems prompted an interesting set of comments about overcoming product-based organization at ba...
Read More
Overcoming the Real Roadblock to Customer-Centric Management
A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense pro...
Read More
Subscribe to:
Posts (Atom)