Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing Wildan 8:58 AM Add Comment account-based marketing, b2b lead scoring, crm, customer success management, marketing automation, predictive models, sales enablement, sales intelligence Edit Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models b... Read More
CommandIQ Gives Marketers Flexible Database and Messaging Options Wildan 8:55 AM Add Comment customer data platform, customer success management, marketing database Edit The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The o... Read More
Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel Wildan 4:47 PM Add Comment ad networks, b2b targeting, customer success management, demand generation, display ad targeting, IP address lookup, marketing automation, remarketing, vendemore Edit My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore... Read More