B2B Content2Conversion Conference: Let's Get Strategic Wildan 2:41 PM Add Comment challenger sales model, content marketing, marketing strategy Edit I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. As some who spends more time c... Read More
Matching Marketing Technology to Business Strategy: A Starting Framework Wildan 2:22 PM Add Comment balanced scorecard, business strategy, corporate strategy, marketing platforms, marketing strategy, marketing systems, marketing technology, strategy maps Edit As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conf... Read More