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Showing posts with label marketing technology. Show all posts

Showing posts with label marketing technology. Show all posts

Why Designing Your Marketing Technology Stack is a Waste of Time

Wildan 8:22 PM Add Comment future of marketing automation, innovation, marketing stack, marketing technology, technology diffusion, technology planning Edit

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term ...

Landscape of Machine Intelligence Systems for Marketing

Wildan 7:57 PM Add Comment artificial intelligence, automated model building, intelligent assistance, machine intelligence, machine learning, marketing technology Edit

I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing . This required assembling a...

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Wildan 4:05 PM Add Comment b2b marketing, lead generation, marketing analytics, marketing technology, revenue attribution Edit

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a ...

Automated Marketing Campaigns: An Immodest Proposal

Wildan 1:38 PM Add Comment automated campaigns, campaign management, marketing automation, marketing technology, martech, multi-step campaigns, predictive marketing Edit

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes s...

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Wildan 2:28 PM Add Comment account based marketing, marketing profs, marketing technology, martech, predictive analytics, sailthru, technology adoption Edit

I split my time this week between two conferences, Sailthru LIFT and Marketing Profs B2B Forum. Both were well attended, well produced, a...

Teradata Adds a Data Management Platform To Its Marketing Cloud...Who Will Be Next?

Teradata Adds a Data Management Platform To Its Marketing Cloud...Who Will Be Next?

Wildan 8:48 AM Add Comment adtech, data management platform, dmp, integrated marketing systems, marketing automation, marketing cloud, marketing technology, martech Edit

Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-ba...

EverString Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Wildan 5:06 PM Add Comment ad exchanges, ad tech, b2b marketing, marketing technology, martech, predictive marketing, predictive modeling, real time bidding Edit

EverString announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive mark...

Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Wildan 4:29 PM Add Comment flipmyfunnel, madtech, marketing architectures, marketing infrastructure, marketing stack, marketing systems, marketing technology, martech Edit

Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here a...

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