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Still More on Assessing Demand Generation Systems

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at ...

Yesterday’s post on classifying demand generation systems prompted some strong reactions. The basic issue is how to treat ease of use when d...

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which prod...

There are literally dozens of vendors offering “demand generation” software, which can be roughly defined as systems to generate and nurture...

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. The ke...

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the i...

I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The t...

I’ve been trying to pull together a post on SAS for some time. It’s not easy because their offerings are so diverse. The Web site lists 1...