EverString announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive mark...
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Showing posts with label ad tech. Show all posts
Showing posts with label ad tech. Show all posts
Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
11:05 AM
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ad tech,
integrated marketing,
madtech,
marketing automation,
marketing clouds,
marketo
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My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Wher...
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Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
5:31 PM
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ad tech,
adobe,
customer data integration,
customer experience management,
marketing systems,
marketing technology,
martech,
omni-channel marketing
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At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech, Adobe was announcing its latest m...
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Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
3:13 PM
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ad tech,
attribution vendors,
behavioral targeting,
marketing data management,
marketing technology,
technology acquisitions
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On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry . Since then, Acxiom purch...
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