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Teradata Adds a Data Management Platform To Its Marketing Cloud...Who Will Be Next?

Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-ba...

There were two industry announcements this week that were unexpectedly related. The first was HubSpot’s announcement yesterday that its ...

I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five yea...

Yes, that title is a pun on Dickens’ Tale of Two Cities . Just be glad I don’t review housewares, or this could be about rating knives an...

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from th...

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advi...

I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, Gener...