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APQC Provides 3 LTV Case Studies

One of the common criticisms of lifetime value is that it has no practical applications. You and I know this is false, but some people stil...

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an importa...

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning...

As readers of this blog are aware, I’ve reluctantly backed away from arguing that lifetime value should be the central metric for business m...

All this thinking about the overwhelming number of business metrics has naturally led me consider balanced scorecards as a way to organize ...

I’ve been collating lists of marketing performance metrics from different sources, which is exactly as much fun as it sounds. One result th...

I’ve been reading a lot about marketing performance metrics recently, which turns out to be a drier topic than I can easily tolerate—and I h...

Accenture released an intriguing study (registration required) earlier this week contrasting the views of high-tech executives and their c...