marketing ROI

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Marketing attribution systems: a quick look at the options

I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix (last week) and Bright...

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy h...

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones...

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertis...

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an importa...