marketing performance measurement

Home » marketing performance measurement

Showing posts with label marketing performance measurement. Show all posts

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical...

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy h...

Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce. - Most obviously, I've cha...

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones...

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertis...

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an importa...

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning...

I haven’t been able to come up with an authoritative list of major balanced scorecard software vendors. UK-based consultancy 2GC lists mor...

All this thinking about the overwhelming number of business metrics has naturally led me consider balanced scorecards as a way to organize ...

I’ve been collating lists of marketing performance metrics from different sources, which is exactly as much fun as it sounds. One result th...