My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Wher...
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Showing posts with label integrated marketing. Show all posts
Showing posts with label integrated marketing. Show all posts
New Frontiers in Data Driven Marketing
3:21 PM
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adtech,
advertising technology,
integrated marketing,
marketing industry trends,
marketing systems,
marketing technology
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I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, Gener...
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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
10:52 AM
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blueconic,
cross-channel marketing,
customer data platform,
integrated marketing,
interaction management,
marketing automation,
marketing data management,
real time decision management
Edit
This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The del...
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