BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database Wildan 10:52 AM Add Comment blueconic, cross-channel marketing, customer data platform, integrated marketing, interaction management, marketing automation, marketing data management, real time decision management Edit This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The del... Read More
AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform Wildan 9:00 PM Add Comment agilone, customer data integration, customer data platform, interaction management, marketing automation, predictive modeling, real time decision management Edit Well, this is embarrassing. Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine market... Read More
Denodo Helps Mesh Enterprise Data Wildan 7:50 PM Add Comment customer data integration, interaction management Edit Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human his... Read More
eglue Links Data to Improve Customer Interactions Wildan 11:45 AM Add Comment customer experience management, data integration, interaction management Edit Let me tell you a story. For years, United Parcel Service refused to invest in the tracking systems and other technologies that made Federal... Read More