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Showing posts with label marketing measurement. Show all posts

Showing posts with label marketing measurement. Show all posts

Future of Marketing Content: Reflections on the Content2Conversion Conference

Future of Marketing Content: Reflections on the Content2Conversion Conference

Wildan 8:04 AM Add Comment automated content generation, content marketing, content2conversion, inbound marketing, machine intelligence, marketing content, marketing measurement Edit

I spent the early part of this week at Demand Gen Report's Content2Conversion conference. The event was superbly run, as usual, but I d...

Marketing attribution systems: a quick look at the options

Marketing attribution systems: a quick look at the options

Wildan 9:57 AM Add Comment advertising optimization, algorithmic attribution, attribution vendors, fractional attribution, marketing attribution, marketing measurement, marketing ROI, media mix models Edit

I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix (last week) and Bright...

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Wildan 8:12 AM Add Comment customer data management, marketing analytics, marketing measurement, social media listening, trend analysis Edit

I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. The gene...

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