I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones...
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Showing posts with label marketing performance. Show all posts
Showing posts with label marketing performance. Show all posts
Marketing Performance: Plan, Simulate, Measure
8:11 AM
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analysis systems,
balanced scorecard,
customer metrics,
lifetime value,
marketing mix models,
marketing performance,
marketing performance measurement,
simulation
Edit
Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning...
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Why Balanced Scorecards Haven't Succeeded at Marketing Measurement
10:07 AM
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balanced scorecard,
customer metrics,
dashboards,
lifetime value,
marketing performance,
marketing performance measurement,
score cards
Edit
All this thinking about the overwhelming number of business metrics has naturally led me consider balanced scorecards as a way to organize ...
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So Many Measures, So Little Time
I’ve been collating lists of marketing performance metrics from different sources, which is exactly as much fun as it sounds. One result th...
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