Remember when I asked two weeks ago whether predictive models are becoming a commodity? Here’s another log for that fire: Model Factory fro...
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Showing posts with label predictive modeling. Show all posts
Showing posts with label predictive modeling. Show all posts
EverString Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
5:06 PM
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ad exchanges,
ad tech,
b2b marketing,
marketing technology,
martech,
predictive marketing,
predictive modeling,
real time bidding
Edit
EverString announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive mark...
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Marketing Technology of the Future: Beyond the Customer Data Platform
6:49 PM
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artificial intelligence,
automated decisions,
customer data platform,
future of marketing automation,
marketing automation,
marketing technology,
martech conference,
predictive modeling
Edit
The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of ...
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Wise.io Provides Another Choice for Automated Predictive Modeling
4:22 PM
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automated predictive models,
machine learning,
marketing analytics,
predictive marketing,
predictive modeling,
scoring systems,
wise.io
Edit
I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review th...
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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
9:45 AM
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automated modeling,
crm,
marketing automation,
predictive analytics,
predictive marketing,
predictive modeling,
salespredict
Edit
A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing . I meant both that predictive ...
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6Sense Finds B2B Prospects Using Web Site Activities
5:48 AM
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6sense,
b2b demand generation,
b2b lead scoring,
predictive marketing,
predictive modeling,
sales prospecting,
web scanning,
web scraping
Edit
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detai...
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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
8:35 AM
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app exchange,
customer data management,
dreamforce,
exacttarget,
marketing automation,
marketing software trends,
pardot,
predictive modeling,
salesforce.com
Edit
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for gee...
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idio Does Sophisticated Content Recommendation
12:54 PM
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cdp,
content recommendations,
content selections,
customer data platforms,
customer experience management,
customer relationship management,
marketing automation,
predictive modeling
Edit
Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may ...
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