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Showing posts with label trigger marketing. Show all posts

Showing posts with label trigger marketing. Show all posts

For Behavior Detection, Simple Triggers May Do the Trick

For Behavior Detection, Simple Triggers May Do the Trick

Wildan 2:04 PM Add Comment behavior detection, behavioral targeting, event detection, event-based marketing, predictive modeling, trigger marketing Edit

I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a...

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