event-based marketing

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Showing posts with label event-based marketing. Show all posts

Showing posts with label event-based marketing. Show all posts

For Behavior Detection, Simple Triggers May Do the Trick

For Behavior Detection, Simple Triggers May Do the Trick

Wildan 2:04 PM Add Comment behavior detection, behavioral targeting, event detection, event-based marketing, predictive modeling, trigger marketing Edit

I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a...

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Wildan 2:07 PM Add Comment behavior detection, behavior identification, behavioral targeting, event detection, event-based marketing, marketing automation, marketing software Edit

As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction...

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