Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. The much-...
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Showing posts with label customer management systems. Show all posts
Showing posts with label customer management systems. Show all posts
Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
Wildan
7:53 AM
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bluekai,
customer data integration,
customer data platforms,
customer management systems,
marketing cloud,
marketing data,
marketing database management,
marketing software,
oracle
Edit
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one ...
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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
Wildan
8:19 AM
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customer data integration,
customer data platform,
customer management systems,
web analytics,
woopra
Edit
I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge...
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Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
Wildan
11:50 AM
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campaign management software,
customer data platform,
customer management systems,
marketing automation,
marketing optimization,
optimove
Edit
As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform . Of course, this is partly be...
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Gainsight Gives Customer Success Managers a Database of Their Own
Wildan
10:49 AM
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customer data platform,
customer experience management,
customer management systems,
customer success,
customer support,
gainsight,
jbara
Edit
I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a un...
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Customer Data Platform Guide Reviews Tools to Build Marketing Databases
Wildan
7:48 AM
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crm,
customer data integration,
customer data platform,
customer data quality,
customer database,
customer management systems,
marketing automation,
marketing database
Edit
Raab Associates’ new Guide to Customer Data Platforms is now available ( click here to buy ). You may not find that news to be fall-off-you...
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