Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may ...
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Showing posts with label customer relationship management. Show all posts
Showing posts with label customer relationship management. Show all posts
How Raab Associates Converted to ZohoCRM In One Weekend: a B2B CRM Success Story
4:07 PM
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b2b marketing,
crm,
customer relationship management,
marketing automation,
small business software,
zoho
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Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in chi...
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SAS Adds Real Time Decisioning to Its Marketing Systems
9:27 AM
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customer relationship management,
marketing automation,
marketing software,
software selection
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I’ve been trying to pull together a post on SAS for some time. It’s not easy because their offerings are so diverse. The Web site lists 1...
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Independent Teradata Makes New Friends
6:21 PM
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customer relationship management,
database technology,
marketing automation,
marketing software,
software selection,
vendor evaluation
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I had a product briefing from Teradata earlier this week after not talking for nearly two years. They are getting ready to release version...
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Neolane Offers a New Marketing Automation Option
3:35 PM
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customer relationship management,
marketing software,
software selection,
vendor evaluation
Edit
Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. I’ve been tracking...
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Accenture Paper Offers Simplified CRM Planning Approach
10:41 AM
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crm,
customer relationship management,
data integration,
marketing software,
software selection,
vendor evaluation
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As I’ve pointed out many times before, consultants love their 2x2 matrices. Our friends at Accenture have once again illustrated the point...
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Accenture Study Underlines Need to Measure Customer Service Technology Impact
8:15 AM
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crm,
customer experience management,
customer metrics,
customer relationship management,
customer satisfaction,
lifetime value
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Accenture released an intriguing study (registration required) earlier this week contrasting the views of high-tech executives and their c...
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