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Showing posts with label event detection. Show all posts

Showing posts with label event detection. Show all posts

For Behavior Detection, Simple Triggers May Do the Trick

For Behavior Detection, Simple Triggers May Do the Trick

Wildan 2:04 PM Add Comment behavior detection, behavioral targeting, event detection, event-based marketing, predictive modeling, trigger marketing Edit

I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a...

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Wildan 2:07 PM Add Comment behavior detection, behavior identification, behavioral targeting, event detection, event-based marketing, marketing automation, marketing software Edit

As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction...

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