lifetime value

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WiseGuys Gives Small Firms Powerful List Selection Software

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized da...

One of the common criticisms of lifetime value is that it has no practical applications. You and I know this is false, but some people stil...

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an importa...

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning...

All this thinking about the overwhelming number of business metrics has naturally led me consider balanced scorecards as a way to organize ...

Accenture released an intriguing study (registration required) earlier this week contrasting the views of high-tech executives and their c...

I had truly intended to give lifetime value a rest, but then an email arrived from Aberdeen Group asking me to participate in one of their s...

I’m starting to rethink my focus on lifetime value as the key to customer centricity. I’m still fully convinced of my position: LTV is the ...