I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usua...
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Showing posts with label marketing systems. Show all posts
Showing posts with label marketing systems. Show all posts
Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference
Wildan
4:29 PM
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flipmyfunnel,
madtech,
marketing architectures,
marketing infrastructure,
marketing stack,
marketing systems,
marketing technology,
martech
Edit
Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here a...
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Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
Wildan
5:31 PM
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ad tech,
adobe,
customer data integration,
customer experience management,
marketing systems,
marketing technology,
martech,
omni-channel marketing
Edit
At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech, Adobe was announcing its latest m...
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Customer Data Platforms Revisited: The Future of Marketing Data
Wildan
2:05 PM
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customer data integration,
customer data management,
customer data platform,
integrated marketing systems,
marketing automation,
marketing database,
marketing suites,
marketing systems,
master data management
Edit
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a mul...
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Seven Marketing Automation Myths to Ignore - Illustrated Edition
Wildan
8:50 PM
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marketing automation deployment,
marketing systems,
ray harryhausen,
vendor selection
Edit
I’m sad. I’ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea o...
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New Frontiers in Data Driven Marketing
Wildan
3:21 PM
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adtech,
advertising technology,
integrated marketing,
marketing industry trends,
marketing systems,
marketing technology
Edit
I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, Gener...
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Matching Marketing Technology to Business Strategy: A Starting Framework
Wildan
2:22 PM
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balanced scorecard,
business strategy,
corporate strategy,
marketing platforms,
marketing strategy,
marketing systems,
marketing technology,
strategy maps
Edit
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conf...
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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
Wildan
4:47 PM
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marketing automation,
marketing software industry trends,
marketing systems,
Raab VEST report,
vendor selection
Edit
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our fl...
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