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Showing posts with label marketing systems. Show all posts

Showing posts with label marketing systems. Show all posts

Landscape of MarTech Vendor Directories

Wildan 5:24 PM Add Comment find marketing software, marketing automation, marketing software selection, marketing software vendors, marketing systems, martech, software directories Edit

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usua...

Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Wildan 4:29 PM Add Comment flipmyfunnel, madtech, marketing architectures, marketing infrastructure, marketing stack, marketing systems, marketing technology, martech Edit

Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here a...

Adobe Marketing Cloud Marches Towards Martech and Adtech Integration

Adobe Marketing Cloud Marches Towards Martech and Adtech Integration

Wildan 5:31 PM Add Comment ad tech, adobe, customer data integration, customer experience management, marketing systems, marketing technology, martech, omni-channel marketing Edit

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech, Adobe was announcing its latest m...

Customer Data Platforms Revisited: The Future of Marketing Data

Wildan 2:05 PM Add Comment customer data integration, customer data management, customer data platform, integrated marketing systems, marketing automation, marketing database, marketing suites, marketing systems, master data management Edit

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a mul...

Seven Marketing Automation Myths to Ignore - Illustrated Edition

Wildan 8:50 PM Add Comment marketing automation deployment, marketing systems, ray harryhausen, vendor selection Edit

I’m sad. I’ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea o...

New Frontiers in Data Driven Marketing

Wildan 3:21 PM Add Comment adtech, advertising technology, integrated marketing, marketing industry trends, marketing systems, marketing technology Edit

I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, Gener...

Matching Marketing Technology to Business Strategy: A Starting Framework

Wildan 2:22 PM Add Comment balanced scorecard, business strategy, corporate strategy, marketing platforms, marketing strategy, marketing systems, marketing technology, strategy maps Edit

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conf...

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Wildan 4:47 PM Add Comment marketing automation, marketing software industry trends, marketing systems, Raab VEST report, vendor selection Edit

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our fl...

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