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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visit...

I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge...

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and be...

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed fo...

Last week, WebSideStory announced it was going to become part of the Visual Sciences brand. (The two companies merged in February 2006 bu...

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a cen...

A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems. There is no smal...

Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? I felt that way this morn...