On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry . Since then, Acxiom purch...
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Showing posts with label behavioral targeting. Show all posts
Showing posts with label behavioral targeting. Show all posts
For Behavior Detection, Simple Triggers May Do the Trick
2:04 PM
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behavior detection,
behavioral targeting,
event detection,
event-based marketing,
predictive modeling,
trigger marketing
Edit
I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a...
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Demand Generation Systems Shift Focus to Tracking Behavior
12:26 PM
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behavior detection,
behavioral targeting,
demand generation,
marketing automation,
web analytics
Edit
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and be...
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Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems
2:07 PM
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behavior detection,
behavior identification,
behavioral targeting,
event detection,
event-based marketing,
marketing automation,
marketing software
Edit
As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction...
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Enough About LTV: Let's Talk Mobile
8:33 AM
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behavioral targeting,
customer experience management,
lifetime value,
mobile marketing
Edit
One final thought on last week’s string regarding LTV vs. product-based metrics. The precise relationship between LTV and conventional mea...
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SiteSpect Does Web Tests without Tags
I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting softwa...
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