At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech, Adobe was announcing its latest m...
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Showing posts with label customer data integration. Show all posts
Showing posts with label customer data integration. Show all posts
Customer Data Platforms Revisited: The Future of Marketing Data
2:05 PM
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customer data integration,
customer data management,
customer data platform,
integrated marketing systems,
marketing automation,
marketing database,
marketing suites,
marketing systems,
master data management
Edit
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a mul...
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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
11:47 AM
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customer data integration,
customer data management,
customer data platforms,
marketing database
Edit
The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle . Bot...
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Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
7:53 AM
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bluekai,
customer data integration,
customer data platforms,
customer management systems,
marketing cloud,
marketing data,
marketing database management,
marketing software,
oracle
Edit
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one ...
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Understanding Relationships Within the Marketing Technology Landscape
5:19 PM
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circle graph,
customer data integration,
customer data platform,
marketing architectures,
marketing database,
marketing database management
Edit
Scott Brinker, a.k.a. chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 ven...
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Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data
8:27 AM
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customer data integration,
customer data platform,
data quality,
marketing database
Edit
Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set ...
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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
8:19 AM
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customer data integration,
customer data platform,
customer management systems,
web analytics,
woopra
Edit
I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge...
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Customer Data Platform Guide Reviews Tools to Build Marketing Databases
7:48 AM
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crm,
customer data integration,
customer data platform,
customer data quality,
customer database,
customer management systems,
marketing automation,
marketing database
Edit
Raab Associates’ new Guide to Customer Data Platforms is now available ( click here to buy ). You may not find that news to be fall-off-you...
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