Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-ba...
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Showing posts with label marketing cloud. Show all posts
Showing posts with label marketing cloud. Show all posts
Tealium Grows from Tag Manager to Customer Data Platform
It took me an embarrassingly long time to recognize why Tealium’s AudienceStream is just a bit odd. The oddity itself I saw immediately: wh...
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Marketo Conference: Small Changes, Big Picture
11:58 AM
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customer data platforms,
marketing automation,
marketing automation industry,
marketing cloud,
marketing platforms,
marketing software,
marketing suites,
marketo
Edit
Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting ...
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Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
7:53 AM
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bluekai,
customer data integration,
customer data platforms,
customer management systems,
marketing cloud,
marketing data,
marketing database management,
marketing software,
oracle
Edit
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one ...
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Marketing Automation's Unhappy Users: Trouble in Paradise?
6:40 AM
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demand generation systems,
marketing automation adoption,
marketing automation benefits,
marketing automation systems,
marketing automation user satisfaction,
marketing cloud,
marketing software
Edit
As I mentioned in last week's post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented ...
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